Go Big or Go Home: Under Armour and Prysm Double-Team to Deliver the Wow Factor When you want to impress Michael Phelps, you really have to go all out. As a frequent visitor to Under Armour’s Baltimore headquarters, the most decorated Olympian of all time is very familiar with the global athletic performance brand’s spectacular Make You Famous Wall. “Without exception, everyone who sees the wall is amazed — the impact is immediate and dramatic,” remarked Kevin McDermond, program director for the company’s brand creative team. The famed wall — in reality a custom Prysm visual workplace solution — measures 18 feet wide by 9 feet high: delivering over 160 square feet of pure digital excitement. The original concept for the wall was ideated by Under Armour’s Founder and CEO, Kevin Plank

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