Promoting Brand Consistency across Retail Bank Facilities Increases Revenue by 20%
Promoting Brand Consistency across Retail Bank Facilities Increases Revenue by 20%
2 PagesCLIENT PROFILE Promoting Brand Consistency across Retail Bank Facilities Increases Revenue by 20% The Client A regional bank undertook an aggressive growth strategy, fueled by acquisition. It grew to become the one of the top 10 banks in the United States, as measured by assets, with almost 50,000 employees, over 20 million customers worldwide. The Challenge Creating a strong, consistent brand image in its retail stores was a high priority fo
