CASE STUDY: PROLIFIK MARKETING Prolifik Marketing puts an end to overspending CHALLENGE Overspending due to limited automation in paid media software Prolifik Marketing was using another paid media software to handle analytics and reporting, but the software didn’t have an automation feature that allowed them to turn off ads at predetermined thresholds. Account managers were going over budget and spending non-business hours manually turning off ads. Team members were getting a work out from monitoring and manually pausing campaigns at all hours, and the price of everything was adding up, literally. Prolifik Marketingdidn’t want to pass the costs onto their clients, so the agency absorbed the overspending, cutting into their bottom line. Prolifik Marketing needed a solution that gave them e

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