Customers & Industries: London Business School / Novartis Pharmamaceutical Industry: Banking/Finance Product(s): @RISK, PrecisionTree Application: Portfolio Management Summary In an award-winning case study, researchers at the London Business School used @RISK, PrecisionTree, and RISKOptimizer to demonstrate some of the analytical techniques used by Novartis for R&D project selection and prioritization. @RISK PrecisionTree Home Customers & Industries London Business School / Novartis Pharmamaceutical In the pharmaceutical industry, project portfolio decisions are crucial to the viability and success of a company, and require huge investment commitments. “ ” Project Portfolio Management at Novartis PharmaIn an award-winning case study, researchers at the London Business School used @RISK, P

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