The Case Study: The Challenge We were approached by our client, a leading semiconductor manufacturer, to drive higher-level customer engagements into larger, more valuable product development initiatives. The challenge was to engage an entire 650 person sales and marketing team in this new initiative at their annual sales conference. Unfortunately, the previous vendor that was hired by our client fell through for them right before the sales conference. We had less than 6 weeks to pull together all of the content for this 3-day global sales conference for the entire 650 person team. The Solution At JBK, we developed and implemented a series of programs designed to align the sales and marketing organizations into a more value-based, solutions oriented go-to-market strategy. The core focus of

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