Product Launch: Estee Lauder Beautiful Belle Building Brand Awareness + Driving Conversions for a Fragrance Launch ACTIVATE and Estee Lauder collaborated with 18 mid-tier sized influencers to generate brand awareness around their new fragrance, Beautiful Belle. Through Instagram static posts and Instagram stories with swipe-up going live over the course of several days, ACTIVATE drove engaged audiences to EsteeLauder.com to encourage direct purchase and inform audiences about the new scent. Case Study: Estee Lauder Beautiful Belle Challenge — Educate consumers about Estee Lauder’s newest Fragrance, Beautiful Belle to a female focused audience — Position Beautiful Belle as the must-have fragrance of the season for a diverse range of female consumers — Drive qualified traf

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