Product Launch Campaign Drives User Adoption for ADT’s Solution launch-marketing.com CASE STUDY Product Launch Campaign Drives User Adoption for ADT’s Solution ABOUT ADT ADT is one of today’s most trusted and well-known brands in the security industry and currently serves more than six million customers. Their broad and pioneering set of products and services—from interactive home and business solutions to home health services—meet a range of customer needs for today’s active and increasingly mobile lifestyles. “The posters and give-away items were a huge hit! We actually had people show up to training classes just to get the cup!” -Anonymous Executive, ADT The Opportunity: Generate Enthusiasm and Encourage User Adoption ADT was referred to Launch Marketing to create a mar

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