Case Study

Procure4 was engaged by Byron to develop a supply chain that would support their planned growth to 100 restaurants

Procure4 was engaged by Byron to develop a supply chain that would support their planned growth to 100 restaurants

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The Challenge Specialising in ‘proper hamburgers’, Byron was founded by Tom Byng in 2007, with the first restaurant opening on Kensington High Street in 2007. Originally part of Gondola Holdings (Pizza Express, ASK and Zizzi), Byron was sold to private equity firm Hutton Collins Partners in October 2013 and by June 2014 had grown to 44 restaurants, 37 of which were in London. Procure4 was engaged by Byron in August 2014 with the key objectives of (1) developing a supply chain that would support Byron’s planned growth to 100 restaurants, 50% of which were to be outside London, over a 3 year period; (2) delivering savings to Byron; and (3) enhancing product quality and consistency and supplier/contractor service levels. The Approach Following an initial 10 week scoping phase, during which Pr

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