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Proactively Retaining Your Most Valuable Customers

Proactively Retaining Your Most Valuable Customers

Brillio
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www.brillio.com solutionsinfo@brillio.com Datacenter Migration Business Challenge The client, a large retail bank based in Southeast Asia, encountered a signi?cant increase in customer churn on their credit card portfolio in spite of having a tried and tested loyalty program in place. Client Overview The client is a Southeast Asia-based Retail Bank This resulted in a 4.6 % drop in Balances during Q2 2012. The client wanted to monitor a

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