Products Industry Media & Advertising Profile PRIMEDIA Inc. is the parent company of Consumer Source Inc. & the leading internet media company serving millions of buyers via internet, mobile and print solutions: including Apartment Guide, Rentals.com, & Rent.com (an eBay company). Company Size 700+ Employees Location Atlanta, Georgia Custom Web Service Integration & Pricing Automation in the Cloud T H E C H A L L E N G E • Primedia was using Oracle CRM, but found it lacking in flexibility and functionality • Staff members were doing duplicate work due to disconnected systems • Lengthy cumbersome quote processes • Inaccurate historical reporting • Inefficient sales process, with manual processes leading to delays • On-premise

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