1 © Copyright BRIDGEi2i Analytics Solutions Pvt. Ltd. All Rights Reserved. A Fortune 500 global manufacturer and marketer of hygiene & health-care products, headquartered in the US. About the Client Given the highly dynamic pricing regimes in place by e- commerce companies, retailers, private labels, and competition, CPG manufacturers face an intensely volatile market irrespective of their geographies. Price anomalies and causes play an important role in market competition, demographics, and geographies for the success of a product. The client needed a solution that could detect price anomalies, identify causes, and assess their impact. Business Context Pricing Optimization for a Fortune 500 Consumer & Professional Products Company Case Study2 © Copyright BRIDGEi2i Analytics Soluti

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