1 © Copyright BRIDGEi2i Analytics Solutions Pvt. Ltd. All Rights Reserved. A global Fortune 200 company and the world’s largest beer manufacturer by volume and revenue About the Client With a repertoire of brands across countries, this beverage manufacturing giant has extensive marketing spends (in excess of $1Bn/annum) which are distributed across countries, brands & vehicles throughout the year. Given such an expansive network, the ability to measure the ROI of these spends while ensuring the best optimization for different media vehicles is a critical business need. Business Context Marketing Mix Optimization for the World’s Largest Beer Manufacturer Case Study2 © Copyright BRIDGEi2i Analytics Solutions Pvt. Ltd. All Rights Reserved. BRIDGEi2i partnered with the client and deplo

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