CASE STUDY Pret CommuniqueCase study | Pret Communique Name: Pret Communique S.A. de C.V. Address: Miguel Lerdo de Tejada 140, Delegación Álvaro Obregón, Col. Guadalupe Inn, C.P . 01020 Ciudad de México, D.F. (Mexico) Sector: Telecommunications www.celular.mx Pret Communique aims to be the first choice for customers looking to acquire a cell phone plan. To achieve this goal the company has no doubt that customer satisfaction must come first, therefore customer attention and service are fundamental. In 2015, AT & T bought Iusacell and Nextel. Pret Communique is the largest distributor of AT&T in Mexico with a presence in the main shopping centers in Mexico City, Monterrey, Guadalajara, Puebla and others. It currently has more than 100 points of sale and presence in other

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