Case study: PPL Labs What do you think is the most important thing when doing sales for a startup? Sell it before you make it. If you can’t sell it, it doesn’t matter if you can make it or not. Sell it to understand what the customer is willing to buy before building anything new. What are the top five Close features for you and how do you use them? 1. Setting follow ups/demos etc. via the tasks interface—the ability to sync directly to calendar is pretty sweet. 2. Ability to keep track of correspondence easily across phone/email etc. 3. The sorting and assignment of campaigns/sales territories using Close’s custom fields. 4. The ability to adapt Close to what we’re doing as things evolve is huge. We can track what matters and like any great sandbox, there are many ways to reach any des

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