About Client The Sara Lee Deli brand offers high quality and convenience through a portfolio of sliced-to-order and pre- sliced deli meats and cheeses that simply taste great. One of several brands in the Tyson Foods family, Sara Lee offers premium deli meats available at major retailers. www.saraleedeli.com Immediate Coupon Redemptions About dio diousa.com // 888.852.9143 dio is an experiential marketing firm specializing in unique consumer engagements that build brand awareness, drive sales and create brand loyalty. Goals of Campaign • Encourage product trial • Generate immediate coupon redemption/sales activation • Raise awareness for brand’s deli meats product line Highlights • 8-week sampling tour visited point-of-sale retailers and community events • Mobile billboard sup

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