Poundland - Concept Testing About the brand Poundland is the UK’s most successful single-price retailer. It has more than 900 stores in the UK and Republic of Ireland, with a turnover of more than £1bn, and also successfully operates under the Dealz fascia in Ireland and Spain. The Challenge/Task Ahead of entering new markets, Poundland commissioned Pragma to undertake consumer concept testing of the Dealz proposition, range and store format in both the Republic of Ireland and Spain. Pragma conducted exploratory qualitative research with consumers to understand the potential for the proposition and range, and to understand its potential positioning in the marketplace. Quantitative research was carried out in target locations to assess the level of appeal and test further elements of the pr

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