Case Study

Post Office ATM

Post Office ATM

Pages 1 Pages

Post Office ATM’s: Driving awareness Strategy Weve set up a geo-fence around promotional ATM’s targeting adults aged 18+. The geo-fence triggered a picture message that directed consumers to a map with the location of the closest Post Office ATM. Objective To drive awareness and encourage the use of the free Post Office ATM’s. Campaign Results Found the message very useful* 63% As a result used a Post Office ATM* 17% *Ba

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