Porsche Cars North America
Porsche Cars North America
3 PagesPORSCHE CARS NORTH AMERICA CASE STUDY THE CUSTOMER CHALLENGE Porsche Cars North America, Inc. (PCNA), based in Atlanta, Georgia, is the exclusive importer of Porsche sports cars and sport utility vehicles for the United States. Like Porsche, its iconic parent company, PCNA has always been concerned about their environmental impact, not just from the cars they manufacture and sell but also from the facilities they operate. When company officials decided to build a new distribution and training facility to better serve dealers and customers in the northeastern U.S., they made environmental friendliness and energy efficiency high priorities. In looking for a site for the facility, PCNA stressed the importance of minimizing vehicle miles for outbound and inbound logistics while m
