SugarCRM presents a case study detailing how Pop! Promos, a fast-growing Philadelphia-based company specializing in custom promotional products, transformed their marketing strategy. Initially relying on basic email marketing, Pop! Promos faced challenges with time-consuming processes and inefficient customer segmentation despite having an in-house CRM. To address this, they implemented Sugar Market's marketing automation, specifically leveraging its new Advanced Analytics Platform. This adoption enabled Pop! Promos to significantly amplify their marketing automation efforts, gain deeper insights from their data, and optimize marketing adjustments. The solution empowered them to maximize their marketing potential, streamline operations, and enhance their ability to upsell, showcasing how S

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