Case Study

Point-of-Purchase Display Manufacturer

Point-of-Purchase Display Manufacturer

Pages 2 Pages

Customer: Point-of-Purchase Display Manufacturer Challenge: Create a more ecient standard for in-store signage brackets A major national retailer selected an Intek Plastics’ client, a manufacturer of POP displays, to provide in-store sign holders. The project specications called for brackets that would attach to various existing store xtures. Our client came to us with a proposed design that was composed of several injection-molded plastic parts. It required on-site assembly, wasn't easily adaptable to multiple shelving-post thicknesses, and was time consuming to install. Approach: Replace thumb-screwed bracket with a friction-t clamp One of our engineers worked with the display manufacturer to redesign the signage bracket. The improved design incorporated a simple friction-t clamp in

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