POCKET MEDIA CASE STUDY Pocket Media Uses TUNE to Achieve Higher Conversion Rates for Mobile Oers Pocket Media Uses TUNE to Achieve Higher Conversion Rates for Mobile Oers Company Overview Pocket Media, a startup based in the Netherlands and founded in April 2012, is a performance-based mobile agency specializing in direct response products for mobile web. By working as an exclusive mobile boutique network, Pocket Media helps advertisers optimize their mobile oers and buy the best trac for them. Types of oers include mobile content, app installs, and lead-gen. Setting transparency, strong partnership and clear communication as the foundations of their company, Pocket Media aims to create order in the chaos called mobile advertising. Challenges Pocket Media recognizes that whi

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