Case Study
PNAS partners with Altmetric and ReadCube to grow international readership and profile
PNAS partners with Altmetric and ReadCube to grow international readership and profile About • pnas.org • Washington, DC, USA • Peer-reviewed, multidisciplinary scientific journal • Published daily online and in weekly issues People • Dana M. Compton Former Publication Director, PNAS • Diane M. Sullenberger Executive Editor, PNAS • Brittany Campbell Marketing Manager, PNAS Goals • Grow international readership • Attract high-quality authors • Leverage technology to make content accessible and relevant to readers Approach • Use ReadCube Discover’s indexing service to raise visibility internationally • Track impact of articles on social media using Altmetric Results • Measurable profile in press and social media combines with traditional citations to raise