Social Studies PMPA – Tweet Dreams case history 16 Challenge The Precision Machined Products Association (PMPA) was looking for ways to increase its presence on the Web while offering timely information to its members and others in its industry. The trade association for precision metalworking companies and their suppliers is all about the sharing of information to help its membership succeed. So social media was a slam-dunk for PMPA. Solution Based on our own experience with social media, Sonnhalter guided PMPA in taking advantage of the leading social networking sites and social media tools available today. The first step was establishing the blog “pmpaSpeakingOfPrecision.com.” We designed the look and format, while helping blogmeister/writer Miles Free get started on

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