Case Study
Plusnet Perks: A masterclass in tailored communications
Plusnet Perks A masterclass in tailored communications We’ve all seen those Plusnet adverts. They have an unmistakable voice; a warm, local, Northern sound. This sound carries throughout the way Plusnet care for their customers, and their employees. So, when it came to rolling out their benefits scheme, our team at Benefex had to make sure they put together a communications strategy to mirror Plusnet’s unique voice. Plusnet’s philosophy Plusnet have a local reputation of engaging their people and being innovative in employment practices in order to support the lifestyle and choices of their employees. Their entire benefits scheme was fuelled by their guiding principles of ‘Employee Choice’ and ‘Employee Voice’, so we knew their employees themselves had to be central to th