Case Study: Plumber Rides Reviews and Design to High Conversion Rates - Marketing 360® This Marketing 360® plumbing client uses sharp design and excellent reviews to drive stellar conversion rates. There is correlation in marketing data for local service businesses like plumbers which is undeniable. A boat load of great reviews anchored with a strong landing page design equals strong conversion rates. An amateur or dated design with either too many negative reviews or no reviews equals conversion rates on the ocean floor. This is so true that we’ve seen long-established businesses get outmaneuvered by newcomers that advertised aggressively, one-upped them on design, and beat them at winning positive reviews. A plumbing service in Washington that started in 1958 came to Marketing 360® faci

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