1/2 CASE STUDY Planning the unpredictable: Scrum in the digital marketing agency P//MOD BR ANCH Digital brand communication PERIOD 2009/ 2010 LOCATION Munich/Germany COMPANY P//MOD München WEBSITE www.p-mod.de ABOUT P//MOD P/MOD is the digital agency brand of Pu- blicis Germany and part of the internatio- nal digital network Publicis Modem. The specialists are active in Erlangen, Munich, Düsseldorf, Hamburg and Frankfurt on the Main. INITIAL SITUATION Day-to-day life in the agency is hectic, cha- racterised by deadlines and last-minu- te customer wishes – especially in digital communication. An excessive workload dampens the motivation of employees in the long run and can have a negative im- pact on quality and the meeting of delivery dates SOLUTION Scrum enables reliable plann

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