Empowering Doctors for 170 Years R enowned as one of the world’s best known and most respected medical information providers, the BMJ (British Medical Journal) sets new standards by delivering digitally enriched content for its new iPad ® app. Every week, almost 37% of its 120,000 print subscribers are now enjoying an immersive user experience. That translates to 44,000 app downloads, 300,000 page views per month, and a lot of rave reviews from m

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