PTC.com Page 1 of 6 | Heidelberg Case Study Heidelberg Pioneers the Smart, Connected Printing Press Challenges facing printing industry The trend away from print media and towards digital communications is having a major impact on the printing industry. Some printing markets, such as newspapers and corporate printing, have seen significant reductions in demand while others, such as packaging and in-store displays, are still growing. Overall, the printing industry has considerable excess capacity which has resulted in debilitating price wars. The com- mercial printing industry has adapted to these trends through a process of consolida- tion in which many less efficient printers have gone out of business while a smaller number of well managed and technologically astute printers have

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