NCR CASE STUDY: Pioneer MarketDieter Dubberke and his family were on vacation in 1978, passing through the small town of Mariposa, California—the gateway to Yosemite National Park. It was there in Mariposa he noticed a mini-mart offered for lease. Resolved to utilize his years of experience in the retail grocery business and start out on his own, he negotiated a lease on the property and made the move to embark on a new venture. While oper

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