First Citizens Bank CASE STUDY INCREASED ENGAGEMENT One of First Citizens’ primary objectives is to help its customers achieve their financial goals. And an important part of that is being financially fit. The bank evaluated many tools to help achieve that goal and ultimately launched an all-new set of personal financial management tools (powered by MX) that would help its customers live better financial lives and improve their business. Digital money management “keeps users coming back regularly” and helps cement primary financial institution status, says Javelin Strategy & Research. Prior to customer availability, the bank decided to roll out an internal launch to its 5,000+ employees to create excitement, awareness and, ultimately, help improve customer adoption and engagem

Join for free to read