B AC KG R O U N D One of the world’s largest beverage corporations’ team uses the PIN Codes system globally to support the generation, distribution and redemption of unique codes for customer loyalty and promotional marketing campaigns. The PIN Codes are generated and distributed securely to various printers identified by the regional marketer, which are then distributed by our client’s bottlers to consumers. The consumers interact with the campaigns via websites and mobile applications to redeem the codes for loyalty points or promotional prizes. THE PROBLEM The PIN Codes system was hosted in a third-party data center, and was unable to support the spiky, unpredictable load of the promotional marketing campaigns. As a result, company’s team was concerned about the reliability and

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