Creating a custom Lead Management Program for your team and business will provide you with the predictability to easily manage staffing, budget planning, agent accountability, and most importantly ensure that every lead coming in your door, from any channel, gets followed up with thoroughly. According to a study by SiriusDecisions, “80% of prospects are deemed ‘bad leads’ by sales teams, and yet still go on to purchase within 24 months.1” That leaves a lot of leads that are not worked to the fullest extent, and a lot of leads that could be added to your pipeline. The overall goal of a Lead Management Program is to convert more inquiries into qualified leads and more leads into sales

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