Phi Delta Theta’s internal management team needed a solution to introduce a new brand campaign
Phi Delta Theta’s internal management team needed a solution to introduce a new brand campaign
2 PagesPHI DELTA THETA Phi Delta Theta was organized with three principle objectives: The cultivation of friendship among its members, the acquirement of individually of a high degree of mental culture, and the attainment of personally of a high standard of morality. These objectives, referred to as the “Cardinal Principles,” have guided over 235,000 men since 1848 when the Fraternity was founded at Miami University in Oxford, Ohio. Understanding the Challenges Members of the Phi Delta Theta management team were spending significant time devoted to managing inventory and multiple vendors for distribution of marketing related materials to their local fraternities and fraternity members. Setting Initial Objectives Phi Delta Theta’s internal management team needed a solution to introduce a new brand
