CASE S TUD Y Pharmaceutical manufacturer Heel modernizes CRM and improves data performance with Tibero2With sales in the hundreds of millions of euros, Heel is one of the world’s leading manufacturers of natural medicines. Heel manufactures virtually all its products in Germany, using the most advanced technology and production methods. It is committed to continuous digital transformation based on processes, people, and technology. The Heel España subsidiary searches for and researches natural ingredients or innovative doses that can improve quality of life. Enabling you to take care of your health so you live longer is the goal. tmaxsoft.com 3CHALLENGES • Legacy CRM • Dispersed, siloed environments with multiple databases • No direct access to databases • Complicated and s

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