During the 2013 holiday season, the PGA TOUR Superstore worked with Spredfast to engage golfers on a socially-powered Gift Guide for PGATOURSuperstore.com around its Top 20 holiday golf gifts. Customers took over product branding: by voting for their favorite golf gifts and dynamically by changing the rankings, by posting photos and most importantly — purchasing more products. PGA Tour Superstore Boosts Online Conversion by 40% with Socia

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