Case Study

PET – The Trend in Mineral Water Bottles

PET – The Trend in Mineral Water Bottles

When these two distinctive brands were acquired by Austria's largest beverage supplier, BBAG, one could have been forgiven for expecting a merger and loss of product individuality. Fortunately, BBAG are great respecters of indi- vidual taste and the two compa- nies kept their separate produc- tion facilities and market profiles. The fairly low mineral content and neutral taste of the Gasteiner water is complimented by the very distinctive flavour

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