Case Study
Coca-Cola in the Land of Fjords
Coca-Cola in the Land of Fjords Almost 1000 years after the Viking Leif Eriksson discovered the new world, his descendants are enjoying the drink which most epitomizes America. Coca-Cola, TAB, X-tra, Fanta-Orange, Sprite, Urge and Aquaarius are names of Coca-Cola products on the Norwegian market. Beside the classics Fanta and Sprite, Urge is another citrus drink made from grapefruit, which is enjoyed as a thirst- quencher by day and