Personalized Yacht Club Items Make a Big Splash Barbara Day Brand Marketing Specialist Marblehead, MA Client: Yacht clubs in the beautiful town of Marblehead located 30 minutes north of Boston Project: I wanted to show the clubs how many different ways HALO could help. Over the years, I have been fortunate to cultivate good relationships with the buyers and members. Target Audience: General managers, buyers for retail shops, commodore (gift for annual Commodore’s Ball), club members organizing special events, race committee, swimming & tennis instructors, junior sailing instructors, waterfront and kitchen staff. Objective:In addition to selling customized items for retail, I provided personalized apparel for staff, race committee members and promotional items for annual summer cruises h

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