CASE STUDY: Amanda Watts, Tom Ferry PERSONALIZED SALES ENABLEMENT FOR HIGH-GROWTH TEAMS +www.crystalknows.com Tom Ferry, a real estate training and coaching company, offers resources and tools for agents looking to accelerate their careers. Rated the #1 Real Estate Educator by Swanepoel Power 200, Tom Ferry’s sales teams have high-growth objectives that require aggressive goal setting while upholding Tom Ferry’s recognizable brand. As the Sales Enablement Manager at Tom Ferry, Amanda Watts is responsible for keeping Tom Ferry’s diverse sales team on track and expanding its headcount growth. TOM FERRY For most sales organizations, sales development and prospecting lay the foundation for an effective sales strategy. Watts’ various sales development teams depend on valuable data t

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