INTEGRATION AND A CUSTOM TOOL——— We used our expertise to help Zuken adopt a flexible design approach on its Sitecore website. This included carousel navigation and rotating banners. To meet the data capture requirement we integrated Web Forms for Marketers. To enable Zuken's marketing team to filter and export data more efficiently we developed a bespoke tool called the Tag Analyser. This tool extrapolates data from Sitecore Analytics in order to generate email campaigns using collected data tags. Sitecore's flexibility enabled us to configure pre- defined rules as set out by Zuken. Added to Sitecore's Rule Set Editor for implementation in Sitecore's Digital Marketing System (DMS), the rules enable Zuken's marketing teams to apply personalisation. London | Colombo | Sydney

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