Customer Case Study Pernod Ricard Group About Pernod Ricard Group: About Hughenden Consulting: Pernod Ricard is the world’s co-leader in wines and spirits. Since its creation in 1975, Pernod Ricard has undergone steady development, founded on both organic growth and successive acquisitions. The purchase of the Swedish vodka Absolut in July 2008 is the most recent sign of the Group’s worldwide ambitions. Building on its portfolio of Premium

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