The same pen was provided to the staff for added exposure and branding. A double-sided imprint was used to promote heart health awareness and a mobile health app. A click-action stylus pen was chosen to encourage patients and staff to access online resources on their touchscreen devices. Every February, the American Heart Association produces a campaign that puts the spotlight on cardiovascular health. The signature color red is incorporated throughout a series of nationwide events, including Wear Red Day that takes place the first Friday in February. T o remind patients about heart health awareness, Sebastian Medical Group provided every patient that came through their Cardiovascular Center with a complimentary red pen. Bowie Softy w/Stylus (#MHX) Imprint Area: 2” x 0.295” 1. ASI G

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