Passenger 6A Significantly Grows Audience with Taboola
Passenger 6A Significantly Grows Audience with Taboola
3 PagesCaseStudy Travel CaseStudy Passenger 6A Significantly Grows Audience with Taboola TAKE YOUR SEAT “ In several new markets, we wanted to start selling travel packages directly to customers online. We created the Passenger 6A (P6A) editorial brand to educate consumers about our offerings, and saw immense success in audience growth and content engagement with Taboola during our recent ‘Visit Britain’ campaign.” — Nuria Cabot, Global Marketing Director, Passenger 6A P6A is TUI’s digital flagship editorial brand designed to increase passengers through branded content strategies. Their offerings include global tour operators, five airlines, over 300 hotels, and a series of destination cruises. 600 Overnights Booked Content Impressions Percent of traffic driven by content disco
