Partnerize helps airasia reach new heights with introduction of innovative new product offerings. While the pandemic posed serious challenges for businesses around the world, airlines were undoubtedly one of the worst-hit groups as travel universally came to a screeching halt. Faced with this very challenge, airasia decided to significantly pivot its offerings to the market, engaging its audience with exciting new retail products and services. With innovation at its center, airasia transitioned from an airline to an ecommerce brand, launching three exciting new offerings: an online retail store airasia Shop, a fresh product and grocery online store airasia Fresh, and food delivery service airasia Food. However, these innovative expansion plans were matched with the challenge of avoi

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