Case Study
Partnering with USA TODAY Travel Media to Launch their New Collection of Digital Experiences
The Opportunity. Gannett wanted to accelerate the timeline for the release of a new digital product that delivers premier travel content to readers of its biggest newspaper, USA TODAY. Digitally, the USA TODAY Travel Media Group sites rank among the top ten most-visited travel information sites in North America. A proposed new collection of websites for the publication’s Experience Travel brand would host customized content based on user