Celerity Defines, Designs, and Delivers Gannett’s Newest Digital Revenue Stream: NowU
Celerity Defines, Designs, and Delivers Gannett’s Newest Digital Revenue Stream: NowU
2 PagesDIGITAL EXPERIENCE CASE STUDY Celerity Defines, Designs, and Delivers Gannett’s Newest Digital Revenue Stream: NowU The Opportunity. In a digital world where most media companies have resorted to giving away content for free (relying on an “ad-only” model for revenue), Gannett wanted to begin monetizing its content through a new, membership-based web experience. The company hoped to do this by developing a new lifestyle website targe
