Case Study

Paramus Chevrolet - Using Data To Make Confident Decisions

Paramus Chevrolet - Using Data To Make Confident Decisions

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1275 Kinnear Rd. • Columbus, OH 43212 • 614.444.4321 CLARIVOY.COM “Clarivoy’s data helped us make decisions about our vendors by showing us where we were getting the best value. We were able to trim our budget down with no impact to sales momentum. We had more confidence in our decisions, the data helped justify the change.” CHALLENGE RESULTS USING DATA TO MAKE CONFIDENT DECISIONS CASE STUDY: PARAMUS CHEVROLET SOLUTION Paramus Chevrolet utilized Clarivoy’s Multi-Touch Sales Attribution solution to get a more transparent view of what each auto listing vendor was bringing him. Rather than rely just on first-touch or last-touch attribution, or on vendor-based reporting, Paramus Chevy was able to get a comprehensive, unbiased view. – BILL BRUNNER, GENERAL MANAGER By

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