1275 Kinnear Rd. • Columbus, OH 43212 • 614.444.4321 “I really like what Clarivoy is doing to help us optimize our spend. We have been able to determine not only which channels perform well but also which creatives, shows and dayparts.” CHALLENGE RESULTS CLARIVOY.COM DECREASING COST PER WEBSITE VISITOR TV ANALYTICS CASE STUDY: GERMAIN MOTOR COMPANY Germain utilized Clarivoy’s TV Analytics platform to analyze which elements of their TV advertising were the most efficient and effective. Clarivoy’s proprietary software and attribution algorithms allowed Germain to compare the results of various networks, programs, dayparts, days of the week and creative to determine the most efficient media mix over a period of several months for many of their dealerships. S

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