Case Study
Paradigm Shift in Corporate Learning
Paradigm Shift in Corporate LearningLearning is like sales In marketing and sales, we aim to meet our customers ’where they are’ – emotionally, mentally, physically. In a similar vein, learning is most powerful when you meet your learners where they are.Let’s meet the modern learner! On-the-go | On-demand | Always-on 70% 15 hrs. Takes ownership to search online for solutions to problems, and learn new skills related to work Media consumed per day 30% Do most of their work somewhere other than employer’s location 1)DISTRACTED, prefers higher stimulation and has lower tolerance for boredom OVERWHELMED IMPATIENT and has low attention spans Deep Attention Able to fully Concentrate on one object for long periods of time Hyper Attention Switches focus between multiple info strea