Challenges Palazzo Castiglioni is a grand turn-of-the-century palace, a conference center, and a tourist attraction in Italy. It acts as the seat of the Traders’ Union of Milan. The palace is located at the very heart of the city of Milan and is a symbol of Italian Art Nouveau architecture. The innovative digital signage system installed throughout the building, with SpinetiX technology at the core, facilitates modern visual communication while reinforcing Palazzo Castiglioni’s landmark architectural style. The Traders’ Union of Milan wanted to streamline visual communication with its members as well as the building’s guests and visitors. In particular, there was a need for an integrated system that: • Promotes scheduled events at the large 800-seat conference center for one massive

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